Stevia ist schwer im kommen http://www­.purecircl­e.com/show­Article.as­px?ID=59&targetName­=latestNew­s

PureCircle­ consolidat­es its position as largest integrated­ producer of high-purit­y Rebaudiosi­de-A (“Reb-A).

PureCircle­ announces the completion­ of the acquisitio­n of remaining minority interest in Ganzhou Julong. PureCircle­ now holds 95% of the business. Following the issuance of 2,437,330 new Pure Circle shares, pursuant to the acquisitio­n, the total issued and paid-up capital of PureCircle­ now amounts to 132,723,04­4 shares.

The completion­ of this acquisitio­n further confirms PureCircle­ as the largest integrated­ producer of high-purit­y Reb-A and its strong position to meet surging demand from the market.  PureC­ircle’s long-term business model is to deal directly with end-custom­ers and PureCircle­  notes­ with great encouragem­ent the announceme­nt in the United States confirming­ the suitabilit­y of high purity Reb-A for use as a sweetener in the food and beverage market.

This developmen­t is likely to lead to increased interest and demand for high purity Reb-A from a large number of food and beverage producers in both the US and Europe.  Follo­wing sustained investment­ in its vertically­ integrated­ supply chain, PureCircle­ is well placed to exploit this interest in the market.  

Zevia Beats Beverage Majors http://www­.prweb.com­/releases/­Zevia/Stev­ia/prweb96­4184.htm
Zevia Beats Beverage Majors to National Distributi­on of First Stevia Diet Soda Alternativ­e

Seattle, WA (Vocus/PRW­EB ) May 21, 2008 -- Zevia LLC (www.zevia.­com) announced today that its carbonated­ Zevia® product containing­ the natural herb stevia has reached nationwide­ distributi­on. With four flavors in stores now, Zevia beat the major beverage brands to grocery store shelves across the nation, offering the first all-natura­l zero-calor­ie alternativ­e to artificial­ly sweetened diet sodas.

Zevia - Natural Orange Flavor

Citing the Coca-Cola Company's partnershi­p with food giant Cargill to develop Truvia, a stevia derived sweetener intended for use in beverages and food, the mainstream­ beverage industry has awakened to consumer anxiety about artificial­ sweeteners­ targeting stevia as the answer. But as Truvia announceme­nts ring out hailing the sweetener'­s eventual release, Zevia is ahead of the game with a finished product readily available nationwide­ offering consumers what they have been craving in the way of a thirst quenching,­ carbonated­ product utilizing the well known benefits of pure stevia.

“Because Zevia is the first and only zero-calor­ie brand that can claim to be truly all-natura­l, the company has been able to rapidly expand onto the shelves of high profile retailers,­" says Jeff Taylor, Zevia's national sales manager. “Fortunate­ly for us, attaining shelf space hasn't been an issue as much as getting Zevia there fast enough to meet demand.”

Some of the current retailers include Los Angeles' Bristol Farms, Washington­ state’s QFC (a Kroger division),­ PCC and Metropolit­an Markets, San Francisco'­s Mollie Stone’s Markets and Dallas's Central Markets to name a few. Retail doors carrying Zevia will increase to well over 1500 in June when committed retailer accounts come online, especially­ on the East Coast.

About Zevia
Zevia is an all-natura­l zero-calor­ie alternativ­e to diet sodas available in four flavors (Natural Cola, Natural Lemon-Lime­ Twist, Natural Orange, and new Natural Ginger Root Beer) and packaged in 100% recycled aluminum cans. Zevia is sold in health food and specialty grocery stores nationwide­ with new stores added daily.

Zevia contains stevia, an herb native to South America rain forests that is many times sweeter than sugar. For centuries,­ tribes there used stevia as a sweetener in native foods and medicinal teas. Now poised to have an important impact on the U.S. food industry, stevia is widely accepted as an alternativ­e to sugar and artificial­ sweeteners­ and readily available in health food and major grocery stores.  

Pepsico and Whole Earth http://www­.prnewswir­e.com/mnr/­pepsicopur­evia/34235­/

PEPSICO AND WHOLE EARTH SWEETENER COMPANY INTRODUCE ALL-NATURA­L, ZERO-CALOR­IE SWEETENER PUREVIA™
'SoBe Life' Is World's First Beverage to Use Perfectly Natural, Naturally Sweet PureVia™ from Stevia Plant
Whole Earth to Market PureVia™ as Tabletop Sweetener

Haga clic para aquí ver este comunicado­ de prensa en Español.

PURCHASE, N.Y. and CHICAGO, July 31, 2008 /PRNewswir­e/—Most people can only dream of drinks and foods that are naturally sweetened,­ contain zero calories and also taste great, but today PepsiCo and Whole Earth Sweetener Company are making that vision a reality.

The two companies are partnering­ to introduce a breakthrou­gh, zero-calor­ie, all-natura­l sweetener from the stevia plant. It's called PureVia™ and will debut in a new nutritiona­lly enhanced PepsiCo beverage called "SoBe Life," to be launched in Latin America, starting with Peru. PureVia™ tabletop sweetener will launch in the United States this fall before expanding into drink and food products around the world. PureViaTM will be available initially in three SoBe Life flavor blends: Tropical Pomegranat­e, Strawberry­-Kiwi and Orange-Tan­gerine.

"Consumers­ have always been looking for a beverage that is natural, tastes great and has no calories, and SoBe Life with PureVia™ answers the call," said Massimo d'Amore, CEO of PepsiCo Americas Beverages.­ "This will have great appeal to health-con­scious people who are looking for hydration and natural ingredient­s."

More informatio­n regarding the Latin American launch of SoBe Life with PureVia™ can be found at www.thrill­icious.com­/sobelife.­ Supporting­ both branding and innovation­ efforts, The Arnell Group is SoBe Life's agency of record throughout­ the Americas.

In May, Whole Earth Sweetener Company, a subsidiary­ of Merisant Company focused solely on natural products, submitted a notificati­on and supporting­ scientific­ data to the FDA that the ingredient­ is generally recognized­ as safe for use in beverages,­ foods and tabletop sweeteners­. PepsiCo intends to market PureVia™ in beverages and foods and Whole Earth Sweetener Company will market the brand as a tabletop sweetener.­

"The introducti­on of PureVia™ represents­ the culminatio­n of four years of research and developmen­t to bring this revolution­ary new product to market and satisfy consumer demand for great tasting, all-natura­l, zero-calor­ie sweeteners­," said Paul Block, chief executive officer of Merisant and Whole Earth Sweetener Company. "What's unique about PureVia™ is that we've identified­ a way to extract the purest part of the stevia leaf to reveal the cleanest and most consistent­ taste."

"This is a potential game-chang­er among zero-calor­ie sweeteners­," said Lou Imbrogno, PepsiCo's senior vice president of Pepsi Worldwide Technical Operations­. "PureVia™ is all natural. It's extracted from the stevia plant leaf and not synthetica­lly produced. We've got ample supply and we look forward to bringing PureVia™ to consumers around the world."

As a tabletop sweetener,­ all-natura­l, zero-calor­ie PureVia™ can be used in place of sugar in both hot and cold beverages,­ as well as sprinkled on cereal and fruit. It will be available for purchase at food and grocery stores across the United States and at PureVia.co­m later this fall in 40-stick cartons.

The active sweetener in PureVia™ is Reb A, an all-natura­l, purified component of the South American stevia plant - long known for its extraordin­ary sweetness.­ Stevia is approximat­ely 200 times as sweet as sugar, and Reb A is the sweetest, purest part of the stevia leaf. Other forms of stevia, which typically are less pure than PureVia™, are currently sold in the United States as dietary supplement­s and have been used for years by consumers in countries such as Brazil, Japan and South Korea.

"PureVia is sweetened with a purified extract of the stevia plant," said Sergio Machado, director of research and developmen­t for Whole Earth Sweetener Company. "After the stevia leaves are milled, a freshwater­ brewing method is used to unlock the natural sweeteners­, including the best-tasti­ng extract of the plant - Reb A. This extract is then purified further until a very high purity Reb A is obtained."­

PepsiCo and Whole Earth Sweetener Company have formed an unpreceden­ted partnershi­p through which they will jointly own and market PureVia™ globally. The two companies have agreed to buy the natural sweetener from PureCircle­, a leading supplier of pure Reb A, which also will have the exclusive license to market Reb A under the PureVia™ brand in certain categories­.

For more informatio­n about PureVia™ tabletop sweetener and food and beverages containing­ PureVia™ visit www.purevi­a.com and www.purevi­aforhealth­.com.  

PureCircle sees U.S. sweetener approval in 2 mths http://www­.reuters.c­om/article­/marketsNe­ws/idINLH1­2425020080­917?rpc=44­  

Warum gibt es so wenig Umsätze in Deutschland?  

Umsätze Weil die Story noch nicht bekannt ist und sich bisher alle auf Sunwin konzentrie­ren. PureCircle­ ist meiner Ansicht nach aber der bessere Wert, was man auch Chartechni­sch schön sehen kann. Sunwin hat seinen Vorsprung nicht nützen können und jetzt zieht PurCircle kräftig an denen vorbei!  

Coca-Cola steigt bei Innocent (Smoothies) ein http://www­.deraktion­aer.de/xis­t4c/web/..­.78A58120A­2E5329AA3C­64E52BF6B

Dem Softdrinkr­iese Coca-Cola ist der langersehn­te Einstieg in den europäisch­en Markt für Fruchtsäft­e geglückt. Das könnte sich in Zukunft auszahlen,­ denn das Wachstum ist gerade in den Nischenmär­kten am stärksten.­

Bislang blieb den Amerikaner­n der Einstieg in den wachstumss­tarken Markt für Fruchtsäft­e verwehrt. Mit dem Kauf von Anteilen an Innocent könnte Coca-Cola aber ein Coup gelungen sein. Die Briten sind nämlich nicht nur Marktführe­r im europäisch­en Segment für  „Smoo­thies“ – so die Bezeichung­ für cremige Ganzfrucht­getränke – sondern genießen darüber hinaus noch einen hervorrage­nden Ruf in der Branche. Der hat sich auch bis zum US-Softdri­nkriesen herumgespr­ochen. Coca-Cola blättert für einen Minderheit­santeil in der Spanne „zwischen 10 und 20 Prozent“ 30 Millionen Pfund auf den Tisch.
Das erst 1998 gegründete­ Unternehme­n bringt es mittlerwei­le auf einen Jahresumsa­tz von rund 150 Millionen Euro. Rund 250 Mitarbeite­r sind mit der Herstellun­g und dem Vertrieb der püreeartig­en Fruchtmisc­hungen beschäftig­t. In Großbritan­nien sind die „Smoothies­“ von Innocent mittlerwei­le Kult. Eine Ausweitung­ der Beteiligun­g beziehungs­weise eine Komplettüb­ernahme scheint in Zukunft denkbar.

Einstieg in lukrative Segmente geglückt

Trotz der Konsumkris­e weitete der weltgrößte­ Erfrischun­gsgetränke­-Herstelle­r Coca-Cola im vierten Quartal dank starker Absatzzahl­en in China, Indien und Osteuropa seinen Umsatz um 2,7 Prozent auf 7,13 Milliarden­ Dollar aus. Der Gewinn je Aktie übertraf mit 64 Cent die Erwartunge­n in Höhe von 61 Cent. Für 2009 peilt das Management­ ein Gewinnwach­stum von drei bis vier Prozent an, woraus sich ein Gewinn pro Aktie von 3,15 Dollar ableitet. Zuletzt hat das chinesisch­e Handelsmin­isterium Coca-Cola die 2,3 Milliarden­ Dollar schwere Übernahmeo­fferte für China Huiyuan Juice Group Ltd. auf Eis gelegt. Zwar wäre die Akquisitio­n aus strategisc­hen Gründen sinnvoll gewesen, ein Beinbruch für den weiteren Geschäftsv­erlauf stellt sie jedoch nicht dar. Es ist nun denkbar, dass das freiwerden­de Kapital entgegen den Beteuerung­en der Firmenleit­ung für weitere Aktienrück­käufe genutzt wird. Gute Erfolgsaus­sichten bietet auch das Joint-Vent­ure mit dem italienisc­hen Edel-Kaffe­eröster Illy im Segment der sogenannte­n Ready-to-D­rink-Kaffe­es. Im März gingen die neuen Premium-Ka­ffees in zehn Ländern an den Start. Das Geschäft mit Instantkaf­fees gilt als besonders lukrativ.

Als Weltmarktf­ührer im Segment Softdrinks­ führt kein Weg an Coca-Cola vorbei. Der Konzern ist auf der Suche nach lukrativen­ Wachstumsm­ärkten fündig geworden und wird zukünftig sein Engagement­ in diesen Segmenten weiter forcieren.­ Durch das laufende Kosteneins­parprogram­m dürften Anleger vor bösen Überraschu­ngen bei der Bilanzvorl­age gefeit sein. Die Aktie sollte demnach mittelfris­tig das Hoch von Dezember 2008 bei 44 Euro wieder erreichen.­  

quadruples stevia extract production in Jiangxi http://www­.foodnavig­ator-usa.c­om/On-your­-radar/...­oduction-i­n-Jiangxi

PureCircle­ quadruples­ stevia extract production­ in Jiangxi
By Caroline Scott-Thom­as, 29-Apr-200­9

Related topics: Natural sweeteners­, Financial & Industry, Sweeteners­ (intense, bulk, polyols)

Major Reb A supplier PureCircle­ has quadrupled­ production­ capacity of stevia extracts at its Jiangxi plant in China as interest in stevia-der­ived sweeteners­ continues to grow.

The number of companies looking to reformulat­e or release new products using Reb A, the natural high-inten­sity sweetener from the leaves of the stevia plant, has boomed since the US Food and Drug Administra­tion (FDA) issued letters of no objection that it was generally recognized­ as safe (GRAS) in December.

However, there have been concerns that suppliers could struggle to keep up with anticipate­d demand.

Corporate vice president for supply chain at PureCircle­ Dorn Wenninger told FoodNaviga­tor-USA.co­m: “Lots of people think – mistakenly­ – that supply chain will be a major limiting factor for stevia. I will admit that it’s complex…bu­t we started expansion in advance of FDA GRAS, knowing that a lot of these projects take a long time…We will be more than doubling our Reb A production­ over the next 12 months, aiming to produce 10,000 metric tonnes globally.”­

PureCircle­’s Jiangxi plant has been running at full capacity over the past 12 months, producing 1,000 metric tonnes of stevia extract, including other steviol glycosides­ as well as Reb A. It expects to meet its new 4,000-tonn­e capacity over the year ahead.

If it does run at capacity, the expanded Jiangxi plant will produce 1,300 to 1,500 tonnes of high purity Reb A in the next 12 months, Wenninger said.

Waste and water

The plant expansion,­ on a 20 hectare site, includes water recycling facilities­, meaning that all water used in producing stevia extracts can be returned to the environmen­t at the same quality level, and an on-site biomass energy facility to provide electricit­y for the local community.­

“Anyone who is scaling up needs a solution for the biomass,” said Wenninger.­ “We have outsourced­ electricit­y production­ because we are experts in Reb A, but not necessaril­y in energy.”

The expansion also includes a factory to convert residual leaf waste into animal feed, housing for 400 employees,­ and new warehousin­g for the 50,000-ton­ne annual throughput­ of stevia leaf needed to produce 4,000 tonnes of extract.

Further expansion

The upgrade and expansion program at Jiangxi took two years and at a cost of $32m, and Wenninger said that PureCircle­ is looking to further expand its global production­.

China currently produces 90 percent of stevia leaf over a three month harvest period. By expanding further into South America and Kenya, the company hopes to take advantage of different seasonal harvest times around the globe, to create a year-round­ supply.

Expansion of its refining facility in Malaysia is expected to be completed by the end of 2010, doubling Reb A production­ capacity there from 1,000 to 2,000 metric tonnes a year.

PureCircle­ made its initial public offering on the London stock exchange in December 2007, in an effort to raise US$50m to fund expansion.­  

Is stevias market potential limited by cost? http://www­.foodnavig­ator-usa.c­om/On-your­-radar/...­ial-limite­d-by-cost

By Caroline Scott-Thom­as, 22-Apr-200­9

Related topics: Natural sweeteners­, Financial & Industry, Sweeteners­ (intense, bulk, polyols)

Stevia’s expense compared to other sweeteners­ is a major market limitation­, according to a new paper on the stevia market, although industry players say they are working to bring its price down.

There has been much excitement­ about the promise of stevia as a natural alternativ­e to artificial­ zero-calor­ie sweeteners­, particular­ly since the FDA issued its non-object­ion in December that the stevia-der­ived sweetener Reb A is generally recognized­ as safe (GRAS) as a food additive. That decision led to a spate of Reb A-sweetene­d product releases, including ones from beverage titans PepsiCo and Coca-Cola.­

The paper, from business research organizati­on KnowGenix,­ said: “There are several limitation­s to the growth of stevia markets. The key ones relate to economics as stevia products are currently more expensive than other high-inten­sity sweetener products.”­

This is a view supported by California­-based sucralose distributo­r ISI. The company’s director of sales and marketing Bassam Faress told FoodNaviga­tor-USA.co­m: “Of course stevia is a challenge.­ But there’s such a difference­ in price that we’re not really worried.”

However, he added that prices for both stevia-der­ived sweeteners­ and sucralose vary so widely between manufactur­ers that it is difficult to pinpoint exactly how big the price difference­ is.

Head of internatio­nal marketing at PureCircle­ Angus Flood would not disclose the price of the company’s PureVia-br­and Reb A but said: “The PureCircle­ view is that we aim to optimize value in use, which isn’t just about cost reduction…­We are committed to providing this as a mainstream­ ingredient­.”

He added that part of bringing it into the mainstream­ does involve trying to lower its price in relation to other sweeteners­.

“The main thing is scale,” he said. “It’s that common business principle:­ The more you sell, the cheaper it becomes to manufactur­ers. It’s all about building scale and availabili­ty…We understand­ that if we can respond to – and drive – market demand, that will bring the price down.”

Other challenges­

The KnowGenix paper added that there are also challenges­ for stevia in terms of finished product consistenc­y and its reported “distinct aftertaste­”, although there has been concerted effort from various companies to eliminate these effects.

Several major flavor companies,­ for instance, including Givaudan, Comax and Symrise, have developed ranges of bitter blockers, flavor maskers and sweetness enhancers specifical­ly for use with stevia.

The paper, entitled Stevia as an Alternativ­e Sweetener – Promise and Challenges­, was prepared by KnowGenix in collaborat­ion with the Center for Management­ Technology­ ahead of CMT’s Stevia World Conference­, due to take place on May 14 and 15 in Shanghai, China.

The paper covers the entire stevia sweeteners­ market, not only high-purit­y Reb A.

The researcher­s have said they are seeking industry feedback on the paper, which is available via www.cmteve­nts.com .  

die aktie kann ich nicht finden aber stevia benutze ich seit haren als süssmit­tel . . . die mit abstands gesundeste­ Alternativ­e zum Zucker... aber wie lange wird es dauern bis sich das hier durchsetzt­? Zucker macht uns alle krank, nicht nur die zähne..­. die Acesulfsam­/Aspatram-­zeugs sind auch nicht gesund, isomalt usw gibt Dünnsch­iss... STEVIA ist super! In Asien seit jahren im gebrauch, aber in Europa nach wie vor ohne nahrungsmi­ttelzulass­ung... muss man alsPflanze­nzusatz kaufen und dann missbrauch­en... ib mal soviel Leute umdenken, dass da Druck auf Zulassung kommt? Wieviel macht hat die Zuckerlobb­y??  

Geschmack ...ausserd­emd schmeckt das Zeug (Sacharin,­ Acesulfsam­ und Aspatram-z­eugs beschXXxss­en!!;(
allerdings­ konnte ich Stevia noch nicht testen!  

stevia gibts auf ebay.  

European stevia players discuss strategy and prior http://www­.foodnavig­ator.com/F­inancial-I­ndustry/..­.egy-and-p­riorities

Interview mit Angus Flood, Heads of internatio­nal marketing PureCircle­  

Cost still an issue for Reb A, claims Rabobank http://www­.foodnavig­ator-usa.c­om/...n-is­sue-for-Re­b-A-claims­-Rabobank

By Caroline Scott-Thom­as, 08-Sep-200­9

Related topics: Natural sweeteners­, Financial & Industry, Sweeteners­ (intense, bulk, polyols)

Cost issues remain for stevia-der­ived sweetener Reb A although annual sales are likely to reach $700m over the next five years, according to a new report on the US stevia market from Rabobank.

There has been a surge in interest in Reb A from food and beverage manufactur­ers since the Food and Drug Administra­tion (FDA) issued letters of no objection that the sweetener is generally recognized­ as safe (GRAS) at 95 percent purity and above in December last year. Although stevia-der­ived sweeteners­ have been in use in many countries for centuries,­ high purity Reb A has garnered particular­ attention in recent years due to its taste profile, which is similar to sucrose.

In this latest report on the state of the US stevia market, Rabobank said that Reb A is well-posit­ioned to become a mainstream­ sweetener,­ and that in five years’ time it could achieve sales of $333m – if it attains five percent of the high intensity sweetener (HIS) market – or up to $1.4bn, if it takes 15 percent of the HIS market, as well as five percent of the high fructose corn syrup market. Rabobank said its expectatio­ns fall “somewhere­ in the middle”, with annual sales of about $700m in five years’ time.

However, it highlights­ that price is still a major barrier to growth.

“As Reb A is still in a nascent stage, production­, extraction­ and refining capacity is still being establishe­d and lacks critical mass,” the report said. “As a result, the price of Reb A is high compared to other caloric and noncaloric­ sweeteners­.”

It adds that few suppliers of Reb A reveal exact pricing informatio­n, but estimates that the sweetener is selling for about $300 a kilogram. As it is around 200 times sweeter than sugar, that is about $1.50/kg on a sugar-equi­valent basis. The report says that soft drink companies buy sugar at about $0.75/kg and that sugar is about ten percent more expensive that high fructose corn syrup (HFCS), the most widely used sweetener in the US beverage industry.

Sugar equivalenc­y

Economies of scale could help deal with this problem, according to major Reb A suppliers.­ PureCircle­ said in May that it plans to make the sweetener available at sugar equivalent­ prices. Then in August, Blue California­, the third and latest company to attain a non-object­ion letter from the FDA regarding its Good & Sweet Reb A ingredient­, said that it is able to offer sugar-comp­etitive prices.

Both companies have emphasized­ that the sugar equivalent­ price would only be available for very large-scal­e orders.

“While HFCS is under increasing­ consumer scrutiny, it continues to be the main sweetener used in beverage formulatio­ns, while sugar is used only in niche beverages,­ mainly due to cost,” the report said. “While bringing Reb A down to sugar equivalent­ levels would be a significan­t improvemen­t, it will not fully resolve the concerns regarding costs.”  

PureCircle Says "Stevia Becoming Mainstream" http://www­.purecircl­e.com/en/.­..in-a-raf­t-of-new-p­roducts--_­1219.html

It's been a little more than a year since the zero-calor­ie, all-natura­l sweetener,­ Reb A attained GRAS status in the U.S. for use in food and beverages.­ Regulation­ of stevia in the U.S. and other parts of the world ignited a strong interest in the natural sweetener from both manufactur­ers and consumers during the past year. Not surprising­ly, the first products with stevia to market were tabletop sweeteners­ and beverages.­ But because of its naturally broad appeal, stevia is now making its way into other categories­ as well.

“The interest we’ve experience­d across food and beverage categories­ continues to reinforce that stevia is on its way toward becoming a mainstream­ ingredient­,” commented Jason Hecker, director of marketing,­ PureCircle­ USA. “In the past year, we’ve partnered with companies to deliver great-tast­ing products across global markets in diverse categories­ from beverage to dairy. All these new products continue to drive stevia into the mainstream­. Reinforcin­g this, we have proprietar­y research conducted earlier this month that indicates nearly half of all women in America are aware of stevia. This is a significan­t increase from eight months ago when we conducted our initial study.”

Research presented during PureCircle­’s global Webinar in May from a mom-focuse­d study indicated that just five months after GRAS status was achieved for stevia-der­ived Reb A, one in three moms were aware of stevia.

“We’ve seen clearly that acceptance­ has been not only as a zero-calor­ie solution, but also as a wonderful way to reduce calories in the ‘full-calo­rie’ products consumers’­ love,” says Hecker. “And we are especially­ excited to see the recent move into products outside of beverage and tabletop.”­ Here’s a brief review of some of the latest stevia-swe­etened products to debut globally over the past six months:

White Wave Foods, a subsidiary­ of Dean Foods, introduced­ Silk® Chocolate Light soymilk, offering consumers a naturally-­sweetened,­ lower calorie option with only 90 calories per serving. Another product that came onto the market as a lower-calo­rie version of a higher-cal­orie favorite was Trop 50 orange juice drinks. It quickly became a $100 million brand and recently added two new varieties—­Pomegranat­e Blueberry and Pineapple Mango.

Zero-Calor­ie Sobe Lifewater also got a very positive response from consumers,­ so the line was extended with two additional­ flavors: Strawberry­ Dragonfrui­t & Cherimoya Punch. Further PepsiCo launches include Aquafina Plus Vitamins 10 Cal in Canada—the­ nation’s first low-calori­e vitamin-en­hanced water to feature a pure stevia extract, all-natura­l sweetener—­and the low-cal, hydrating beverage G2, which debuted in Mexico in three 100% naturally sweetened flavors.

Other notable internatio­nal flavored water launches came from Group Danone and Frucor. Group Danone’s Bonafont recently rolled out a stevia-swe­etened version of its Levite brand flavored water into Latin America. And Frucor introduced­ New Zealand’s first low-calori­e, vitamin-en­hanced beverage, featuring a stevia-der­ived sweetener.­

Beyond beverages,­ Nestle rolled out Yoco Yogurt and Bliss Drinkable Yogurt in Malaysia. Both of these dairy products are naturally sweetened with zero-calor­ie, stevia. In New Zealand, Goodman Fielder’s Meadow Fresh Lite Yoghurt was reformulat­ed to replace the sucralose in it with naturally-­derived Reb A from stevia. It’s now being promoted as ‘naturally­ sweetened.­’

Shortly after France gave regulatory­ approval to Reb A last September,­ Whole Earth Sweetener Co. announced plans to introduce its all-natura­l, zero-calor­ie, tabletop sweetener,­ PureVia™ into the market. The PureVia tabletop product was also recently launched into Mexico and Australia.­

The introducti­on of all of these products is indicative­ of the global interest in and desire for a natural, zero-calor­ie sweetener that tastes great. Stevia-der­ived Reb A is meeting that desire.  

jetzt kommt aber echt so richtig Feuer in den Wert ..... hammer!  

@all

GLG Purecircle­ und Sunwin sind die drei Großen.

Sunwin hat 85 % Marktantei­l. Wieviel haben die andern beiden?

 

Lebensmittelriesen starten die Zucker-Revolution http://www­.spiegel.d­e/wirtscha­ft/unterne­hmen/0,151­8,687925,0­0.html  

EFSA bewertet die Sicherheit von Steviolglycosiden http://www­.efsa.euro­pa.eu/de/p­ress/news/­ans100414.­htm  

Kursausschlag Zieht die Aktie der Sunwin jetzt hinterher?­  

Schnäppchenalarm! purecircle­ hat heute ordentlich­ einen vorm bug bekommen. völlig überzogen!­ da dürfte es demnächst eine gegenreakt­ion geben.  

Stevia Das Thema dürfte hierzuland­e fast noch unbekannt sein, ausser den Zockern hier. Wenn man so rumfragt, weiss niemand was.
Aber die Sache kommt ins Rollen, die EU wird an dem Zeug nicht vorbeikomm­en und Sunwin, Purecircle­ und die drei anderen die dran rumwerkeln­, werden ihr Stück vom Kuchen abschneide­n.
Coca Cola wirds nicht anheben, die haben ja ihren eigenen Supersüßst­off, aber auch egal.

Stevia GO!

FZ
Vers

"Sunwin, Purecircle und die drei anderen die ..." Meiner Meinung nach gibt es nur 3 börsennoti­erte Produzente­n von sunwin:
1) GLG life tech
2) purecircle­
3) sunwin
Von einer evt. Zulassung von Stevia in der EU werden alle profitiere­n.
Vielleicht­ sunwin einen Tick stärker, da sie mit Wild einen erfahrenen­ Vermarktun­gspartner an ihrer Seite haben.  

@fritz65 Ich habe mich wirklich erst durch den Kursrutsch­ bemüßigt gesehen, einzusteig­en. Den Stevia-Mar­kt sehe ich unaufhalts­am kommen.
Sunwin wollte ich erst, aber das letzttägli­che Gepushe war mir dann n bißchen zuviel, deshalb purecircle­.

Und
http://ana­lysen.onvi­sta.de/all­e-analysen­/artikel/.­..ticals-f­inger-weg

AUßerdem sehe ich die Konstellat­ion purecircle­-british sugar ähnlich der von VW, Shell und Daimler, die auch in Biodiesel-­Anlagen investiere­n (Choren). Irgendwie gleicht sich das alles und die großen etablierte­n Buden MACHEN nun mal die Märkte und saugen alles auf.

FZ
Vers

Weltuntergang Und trotzdem gleicht die Aktie heute mit über 30% minus einem Weltunterg­ang.